Buyers say
- "Nothing about the puppy is AI or a robot. It just walks and barks a high-pitch squeak." — Trustpilot, Dec 2025
- "They want $50–$80 to return. More than what I paid." — BBB Scam Tracker
Facts
| Seller (own terms) | Cola Technology International, Hong Kong |
| Paid | $34.99 ("was $69.98") · 4 for $69.99 |
| What arrives | 9-inch battery plush, leash remote: walks, barks |
| Ratings | Trustpilot 1.2 / 5 (120 reviews) |
| Same toy on Amazon | $39.99, returnable |
Already ordered?
- Don't ship it to Hong Kong. Dispute the charge as "not as described"; keep the ad and a photo.
- Double-billed? Say so.
- File a [BBB Scam Tracker](https://www.bbb.org/scamtracker) report.
Buy instead
Joy for All Pup
Best for: For an older adult: feels alive, no app.
Watch out: Stationary lap pet; no learning or conversation
The toy at its real price
If you already ordered: keep the ad and order page and photograph what arrived; double billing is one of the recurring complaints, so say so in the dispute. The same leash-remote plush, returnable: $39.99 on Amazon. Something that actually responds to a child's voice: the Sharper Image AI Dog ($99.99, a plastic trick robot, not a plush) or Loona. A puppy that feels alive for an older adult: Joy for All Pup or metaDog. The full guide to this family of products, with the checklist for spotting the next name, is at /robot-puppy/.
What the ads claim
Froplay is the oldest and most professionally run of the "AI robot puppy" funnels — the domain dates from April 2025, the checkout is polished, and the toy usually arrives. The toy is a nine-inch plush puppy with a motor, a bark-and-song sound chip, a "licking tongue" and a leash-shaped remote. It is the same product sold on Amazon under generic names for $35–$50, and Amazon listings titled "Froplay" name a Shenzhen toy manufacturer. There is no AI, no voice recognition and no learning. The problem buyers hit is the return: shipping the toy back is quoted at $50–$80, more than the order.
More buyer reports: "It arrived in a bag with no instructions and no battery" (Trustpilot, January 2026); "The video leads you to believe this battery-powered toy can mimic a robotic real-life puppy" (Trustpilot, froplay.com, February 2026); "Got very hot after a few minutes of the kids playing with it. It's cheap, barely moves" (Trustpilot, January 2026). The "high-pitch squeak" report is Trustpilot, froplay-dog.co.uk, December 2025; the $50–$80 return quote is BBB Scam Tracker #1198556.
The advertorials promise "lifelike reactions powered by smart AI", "advanced voice recognition technology… simple voice commands like 'sit', 'come here' and 'play'", "touch, voice, motion and facial recognition" sensors, and "8,174 verified customer reviews". The product page itself leaks template text from a different product ("4 upgraded omnidirectional tires… dazzling lights and music"). The same "Carla" testimonial appears word for word on the Wuffy site.
Who sells it
Froplay's terms of service: "This website is operated by Cola… Room 702, 7/F, Spa Centre, 53-55 Lockhart Road, Wan Chai, HK… the terms 'we', 'us' and 'our' refer to Hilipert." The December 2025 version named Cola Technology International Co., Limited at the same address; the contact page gives COLAPA at Bright Way Tower, Mong Kok. Cola Technology holds the U.S. trademarks for Keilini and Hilipert, two earlier direct-response gadget brands. The FROPLAY trademark application (November 2025, "plush toys; smart plush toys") was filed by a different Hong Kong entity, Starlight E-Commerce, whose relationship to Cola we could not confirm.
The checkout page says "PROUDLY AMERICAN: We're 100% American-owned and operated" and the product page "Designed in U.S.A."
A network of affiliate sites (getfroplay.com, froplayzoomerpup.com, froplay.us, froplaydog.com and others, all registered November 2025 to March 2026) funnels into the same checkout. Two of them are word-for-word the Waggy advertorial. Wuffy's "get 70% off" button on one of its 2026 landing pages routes, via an affiliate tracker, into Froplay's checkout — the two operations are commercially linked.
Prices, shipping, returns
Live checkout, 6 September 2026: one unit $34.99 ("was $69.98"), two $54.99, three $59.99, four $69.99; a "Journey Package Protection" upsell; a five-minute "extra 10% coupon" countdown. An affiliate site advertises "$15.99 each". Amazon "Froplay" listings run $35.99–$49.99 with ratings of 2.9 to 3.5 stars.
Shipping: "10 to 15 business days" plus "1–4 days to prepare". Returns: 30 days, "unused and in the same condition", "you will be responsible for paying for your own shipping costs". Buyers report $50–$80 return quotes against $8–$15 partial-refund offers, double billing, and orders the company "denied any record of".
Sources
- Froplay terms of service, contact, shipping and refund pages, fetched 6 September 2026 — froplay.com; archived December 2025 version (Wayback Machine)
- Froplay checkout, fetched 6 September 2026 — froplay.com
- Trustpilot — froplay.com, froplay-dog.co.uk
- BBB Scam Tracker reports, November 2025 – March 2026, including #1198556 and #1136497
- USPTO records: KEILINI (SN 97372755) and HILIPERT (SN 97224483), Cola Technology International; FROPLAY (SN 99503852), Starlight (Hong Kong) E-Commerce
- Amazon listings titled "Froplay Robot Dog 2026" (manufacturer Tumama Kids Care, Shenzhen), fetched 6 September 2026
- Truth in Advertising, "Wuffy and Other 'AI' Dogs", 16 February 2026 — truthinadvertising.org
Prices and availability verified September 5, 2026. We re-check monthly.